Designed for the Soul
"So-so [まあまあ]" is an ironic phrase that inspired our brand and purpose. The phrase typically meaning 'mediocre' or 'average' to most means 'opportunity' and 'hope' to us. Our designs are carefully thought out to provide a deeper meaning with the intention of inspiring creativity.
SoSo Designs
Our designs are made with more in mind than just a quick trending graphic; they are thoughtfully made combining creativity with simplicity to bring life into streetwear.
SoSo Socials
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Who We Are
Learn more about the brand